Discussion on the feasibility of applying the hott

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The concept of digital packaging was first put forward by Shaanxi University of science and technology. The original packaging concept was to protect products. However, with the development of market economy and the acceleration of the pace of global economic integration, the rapid development of human civilization, the continuous improvement of living standards, and the emergence of new technologies, new technologies, new materials and new processes, People have higher requirements for packaging. The so-called digital packaging abstractly refers to the information collection technology for processing packaging engineering. This information set includes various designs, patterns, words, colors, animation demonstrations of products, simulation of packaging engineering, virtual reality of packaging, control in packaging engineering, information transmission and digital processing of testing, etc

under the existing market economy conditions, the complete direct selling mode of manufacturers has not yet fully established a relatively perfect system, mainly through the management of distribution channels to connect the value chain between manufacturers, dealers, retail stores and consumers, so as to realize the value-added of distribution. In this process, the packaging of products is mainly physical packaging and modern packaging. Physical packaging, also known as hard packaging, is mainly for the protection of products. The shape of the container basically does not change after filling or taking out the contents. Modern packaging is composed of physical packaging and packaging information. There are not only the structural design of physical packaging that plays a protective role, but also some consumption information that is only provided to users. These information mainly includes stimulating consumers' sensory desire, product introduction, instructions for use and advertising

I. The sales system architecture of digital packaging technology applied to supermarkets

npos (numerical point of sales) is the English abbreviation of digital sales terminal, and it is also the sales system of digital packaging applied to supermarkets that we want to propose. NPOs system is an interactive network system, which is mainly composed of foreground sales and background shipping. The front desk is mainly a real-time sales business system based on NPOs interactive network system, which collects the sales information of the supermarket in real time and provides sales information query and statistics. The backstage deals with the purchase, sale, transfer and storage information of each commodity and the comprehensive business information of the whole supermarket, such as seals, plugs and so on

in the NPOs interactive network system, the goods display is the key part of the design, and it is the specific application of digital packaging technology in the supermarket sales system. The main function of the goods display is to display the performance, structure, packaging of goods with a touch-screen computer display screen, as well as the promotion of products by merchants, and then display the goods exactly the same as those in the display screen with a real goods rack for customers' reference. When entering the digital supermarket, customers will receive an electronic shopping card at the door, input the name of the goods they need and their location in the computer display screen, and the computer will show you the specific location of the goods, and also provide you with several alternative routes to the destination, which can save you a lot of time and avoid blindly searching in the supermarket. After reaching the required commodity location, if you buy, just take the electronic shopping card and gently touch the contactor on the booth, and the required commodity information will be input into the electronic shopping card. A few touches represent the quantity you need. If you want to give up, just input your e-shopping card number on the computer, and your shopping information will be displayed on the computer. Delete the goods you don't need from the computer, which is very convenient. When your shopping is over, you just need to give the electronic shopping card to the staff at the exit and pay the money. Next, all you need to do is wait on the rest chair next to you for a while, and the staff will deliver the goods you need in front of you in a very short time

the design mainly highlights the real-time performance of this NPOs interactive network system to ensure that the information obtained by the whole system is synchronized. On the other hand, there should be a certain degree of interest. After all, we have a certain curiosity about some new things. Integrating interest into our curiosity will help to better reduce the diameter of monofilament and make molecules arrange in a directional way to promote and publicize this system. More importantly, we have more fun when shopping, which is conducive to the sales of goods

Second, the feasibility of applying digital packaging technology to supermarket sales system

the external environment of today's retail industry promotes the transformation of product packaging design to informatization and digitization, which is mainly based on the following aspects: the acceleration of economic globalization, the transformation of modern logistics and environmental protection requirements

1. The acceleration of the process of economic globalization

the acceleration of the process of economic globalization has greatly enhanced the value of information to enterprises and provided new development opportunities for business. Competition is no longer limited to the narrow domestic market, but the competition in the global market. Globalization will force all enterprises to face the competition in an open global market. The global commodity transmission system is the development trend. This requires the retail industry to develop in the direction of integration, networking and digitalization

2. Transformation of modern logistics system

logistics is a management process of planning, implementing and controlling the effective flow and storage of raw materials, intermediate process inventory, final products and related information from the starting point to the end point to meet the needs of consumers. The development and wide use of computer technology has effectively promoted the development of modern logistics. Logistics management highly depends on the analysis and processing of a large amount of data and information. For example, in the distribution of goods, the data related to cost analysis includes at least: the location of each customer; Location of each raw material supplier; The location of each relevant factory, warehouse and distribution center; There are also changes in weather and seasons, and changes in the amount of orders required by customers of different sizes; Transportation costs from each raw material supplier to each factory and from each factory to each customer; Carrier and service water standard property rights; The available inventory in each warehouse and distribution center, etc. The collection, analysis and processing of these data need to be updated every day or even at any time, which is impossible for manual operation

3. The development of high and new technology and adapting to the requirements of environmental protection make it possible.

with the continuous development of science and technology, the widespread use of computers makes it possible to apply digital packaging to supermarkets. The development and application of RFID (non-contact automatic identification system) will greatly intensify the application of digital information in retail industry. In the field of communication: the development of optical fiber technology and the improvement of communication ability make it possible to use networks and satellite transmission systems for real-time information processing. At the same time, in addition to physical packaging, there are also a large number of information collection processing in modern packaging. Most of these information carriers are paper products, and the information collection of products is mainly the printing of patterns, colors, words, etc. However, in the recycling of packaging waste, the ink removal process of waste paper is more cumbersome and expensive, and the environmental pollution of ink from paper products to printing is more serious. After adopting digital packaging technology, we only need to provide a small number of modern packaging samples and use a large number of physical packaging materials, which can meet the environmental protection requirements of less packaging and less printing, and also save a lot of resources. The packaging waste after consumption is sent to the packaging waste recycling and treatment system for treatment. Because the physical packaging materials are basically non printing, the treatment process is greatly simplified. The ultimate goal of packaging designers is no packaging, no printing

although the current NPOs interactive network system is not perfect at present, with the involvement of more and more engineering and technical personnel and enterprises, digital packaging technology will get more and more emphasis. In thermal simulation experiments, thermal conductive plastics are better than cast aluminum vision. This system will be realized soon and will be more perfect and better serve consumers

source: Guangdong packaging

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