The hottest XCMG vehicle company held the mid year

2022-09-22
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XCMG truck company held the mid year meeting of dealer service providers

XCMG truck company held the mid year meeting of dealer service providers

China Construction machinery information

Guide: on July 6, XCMG truck company held the mid year meeting of dealer service providers of XCMG Truck Crane Co., Ltd., with a total of 62 dealers participating in the meeting. This meeting was an all day meeting. At the morning meeting, the market, service and sales work were summarized, Liu Qingdong, the general manager of the company, made a summary speech at the meeting and proposed that

on July 6, the truck company held the "XCMG Truck Crane Co., Ltd. dealer service provider mid year meeting", with a total of 62 dealers participating in the meeting. This meeting is an all day meeting. At the morning meeting, the experimental data such as the elastic modulus, static bending strength, internal bonding strength, surface bonding strength, bonding strength and other experimental data that the market, service, and sales control software can automatically obtain were summarized, Liuqingdong, the general manager of the company, made a summary speech at the meeting, and proposed the "three roots" of cooperation with XCMG. First of all, the "three roots" reiterated the importance of the integration of distribution service spare parts, encouraged dealers to sell and maintain themselves, and used radial extensometers: used to detect the radial shrinkage and deformation of standard test pieces to drive sales, and used service spare parts to make after-sales profits; Second, emphasize the integration of product business segments, and encourage dealers to integrate the sales of various products; The third is the necessity of channel layout and channel management to prevent the chaos caused by low-cost dumping. President Liu also emphasized the development of export market, and encouraged distribution rather than all products to seek high nickel merchants to vigorously expand overseas markets. At the same time, Yang Chengtuan, the vice president of marketing of the company, and the dealers also discussed the "operation mode of XCMG on-board strategic partners", summarized the seven major problems in the current operation mode of XCMG on-board strategic partners, such as "unclear strategic objectives and talent shortage", and formulated countermeasures for each problem

at the meeting, a dealer in Chengdu shared the experience of "selling rental services, refitting used car replacement and integrated operation" with his personal experience, which benefited all dealers participating in the meeting; The experience exchange of "promotion of truck mounted cranes for brick factories" by the director of Chengdu Office has enabled dealers to have a clearer concept of market segmentation and promotion of brick factory market. In addition, the invited leaders of Sichuan Nanjun chassis factory exchanged experience in the promotion of high configuration trucks. The marketing department of the vehicle company provided analysis and answers to the problems such as the use of CRM system and the integration of product announcements in the process of cooperation

the meeting was a complete success. After the meeting, dealers applied to the conference affairs group for conference affairs materials, and were ready to actively promote and implement the company's requirements after returning to their respective regions

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